Cartier, the international jeweller to Royalty, has chosen to remind us, in the most spectacular way, that over a quarter of fine jewellery sold globally is set with diamonds. “Diamond jewellery – both pavé and with a certified diamond centre stone – is by far the most important segment of the branded jewellery market in value,” says Arnaud Carrez, international marketing and communications director. “It dominates the market because diamond creations not only encompass elements of timeless style, but have long-lasting investment value and an emotional power.”
To showcase this, the Paris house has put together Le Diamant, the largest diamond selling exhibition it has ever brought to the UK, with 200 pieces on show by appointment at Phillips auctioneers in Berkeley Square, on November 25 and 26. The idea is partly to reveal the breadth of Cartier’s diamond remit, with pieces varying from more accessible items to restored historic jewels from its Tradition collection of vintage pieces.
This necklace features in a short film launched to coincide with the exhibition and to show off Cartier’s new Galanterie collection, Model Karen Elson wears a large variety of jewels in the film to illustrate Cartier’s broad diamond brush (such as a 1927 platinum and diamond brooch, 1985 platinum and diamond ring, and platinum and diamond bracelet).
Cartier has partnered with Selfridges for the exhibition, and its boutique in the department store also sells pieces from the show. On top of that, the exhibition highlights the Cartier Set For You service, where clients can choose a stone and have a bespoke ring created, so expect more marvels.
Cartier, 175-177 New Bond Street, London W1 (020-7408 9192; www.cartier.co.uk). Phillips, 30 Berkeley Square, London W1 (020-7318 4010; www.phillips.com). Selfridges, 40 Oxford Street, London W1 (0800-123 400; www.selfridges.com).With thanks and courtesy Cartier. Phillips Auction House London. Selfridges.
